Exhibitors

Prescribing Care Direct (PCD) is a UK-based provider of medicines optimisation and clinical pharmacy services for GP practices, Primary Care Networks (PCNs), Integrated Care Boards and wider healthcare organisations. The company supports primary care teams with experienced pharmacists and pharmacy technicians who work as an extension of existing practice teams, helping to improve prescribing quality, patient safety and operational efficiency. 

PCD’s services include structured medication reviews, long-term condition support, prescribing audits, repeat prescription management, medication reconciliation, medicines safety work, QOF support and extended access provision. Its model is designed to reduce GP workload, clear backlogs, improve patient access and strengthen clinical governance across primary care settings. 

With a partnership-led approach, Prescribing Care Direct works collaboratively with practices and PCNs to deliver tailored pharmacist-led solutions aligned with NHS priorities and local population needs. The company positions itself as a reliable clinical workforce partner, combining remote and practice-based support to help organisations deliver safer, more efficient and patient-focused care. Its case studies highlight measurable impact, including saved GP time, improved prescription turnaround and targeted medicines safety interventions across large patient populations.