The Primary Care Show | NEC Birmingham

For healthcare professionals

Practical learning for the whole primary care team

Free CPD sessions and clinical updates
Discover practical solutions for better patient care
Connect with colleagues, speakers and suppliers

For suppliers

Meet the UK primary care community

Showcase your products, services and solutions
Build awareness with healthcare professionals
Generate valuable conversations and connections

Enquire to exhibit

5,000+

Visitors

150+

Exhibitors

120+

CPD-Accredited Sessions

130+

expert speakers

Watch the video

Discover The Primary Care Show

Hear directly from Event Director Sam Willoughby and discover what makes The Primary Care Show an important date in the calendar for primary care professionals

Whether you are returning or considering attending for the first time watch the video for a preview of the learning innovation and connections waiting for you at the NEC Birmingham

2026 Show Highlights

Adam Kay 2026

Adam Kay speaking at The Primary Care Show 2026

Adam Kay on stage at The Primary Care Show 2026

Audience attending Adam Kay's headline session

Adam Kay addressing the GP Clinical Theatre

Adam Kay's headline speaker session at The Primary Care Show

It was brilliant having Adam Kay at The Primary Care Show 2026. His session, “An Hour with Adam Kay: This Is Going to Hurt… and Make You Laugh”, brought honesty, humour and heartfelt insight to the GP Clinical Theatre on 20 May 2026.

Drawing on his experiences as a former doctor and creator of This Is Going to Hurt, Adam shared unforgettable stories from life in medicine that had the audience laughing one moment and reflecting the next. It was a standout session that perfectly captured the realities of working in healthcare.

More than 150 exhibitors showcased the latest products, services and innovations helping primary care professionals improve patient care and work more effectively

More than 5,000 delegates came together to learn, share ideas and connect with colleagues, expert speakers and leading healthcare suppliers

Over 120 CPD sessions across eight theatres delivered practical learning, clinical updates and expert insight for the whole primary care team

The new Innovation Lab gave delegates a first-hand look at cutting-edge technologies and emerging solutions shaping the future of patient care.

THANK YOU TO OUR 2026 EXHIBITORS

Loved by the industry

Its brilliant! Free CPD, located at a nice venue with good transport and lots of stalls to browse in between - absolutely rely on it every year!

Vanessa Palmer

GP, Crabbs Cross Surgery

Great event which combines all different aspects of primary care, it gives you the ability to meet a large volume of people rather than travelling to each person individually.

Andrew Lambourne

Scientific Affairs Manager, Penlan Healthcare Ltd

Every practioner working in Primary Care should attend this conference because it would open you up to a whole new world of best practices

Princess Anammah

Physiotherapist, Solihull Community MSK Service - University Hospitals Birmingham

It was my first time to attend. It was absolutely brilliant and well organised . I enjoyed the sessions and they were relevant to my role .

Eman Ali

GP, White Rose

The seminars covered a wide range of topics that were relevant to my practice as a GP so it was a fantastic opportunity to update my knowledge, learn new stuff, network with colleagues and providers.

Ugonwa Ekpunobi

GP, Stourport Medical Centre

Primary is excellent for several reasons - well organised, comprehensive range of exhibitors, excellent speakers & content of lectures, NEC convenient location & ample parking although expensive & it's Free!

Mike Morrissey

Practice Manager, Blanche Morrissey

Really useful 2 days. Full of updates and new products I was not aware existed. Good to see the companies that can aid our work as a HCP. I'm an annual attendee!

Khalika Hasrat

GP, Royal Arsenal Medical Centre

This is a brilliant event for healthcare professionals it has open access and themed all day programme for example nutrition and dietetics. It is an excellent way to keep updated on current practise and new products on the market.
The mixed nature of the event exhibitors gives something for all in terms of looking at new products as well as those currently used. Being able to talk with health charities and patient groups and professional bodies as well an browsing new products is excellent

Rane Comley

Dietitian, Lancashire Teaching Hospitals NHS Trust

FAQ

Registration is not open yet, but you can register your interest here

The Primary Care Show is designed for primary care professionals. This includes GPs, practice nurses, nurse practitioners, pharmacists, PCN and practice managers, allied health professionals, and anyone working within community, primary or integrated care settings.

Our sales team are on hand to help with any enquiries about how you can exhibit at The Primary Care Show. Fill out our exhibitor enquiry form and a member of the team will be in touch.

Please click the link below to be taken to the exhibitor zone

Exhibitor log-in page

You can book your accommodation through our official accommodation partner for exclusive discounted rates.