Exhibit at The Primary Care Show

The Primary Care Show provides a dynamic environment for 150+ suppliers to meet with thousands of healthcare professionals from across the whole Primary Care team, eager to discover products and services which improve patient experience and increase practice efficiencies.

  • Showcase your latest products to thousands of healthcare professionals
  • Amplify brand recognition across the entire industry

  • Meet and network with key decision makers such as GPs, GP Partners, Nurses, Pharmacist, Practice Managers and the rest of the Primary Care team

Don’t miss out and position your business amongst a growing healthcare audience now!

Book your stand (opens in a new tab)

Who will you meet?

  • GPs and Doctors Graphic

    GPs and Doctors

  • Podiatry Graphic

    Podiatry and Foot Health Professionals 

  • Therapy

    Therapy and Rehabilitation Professionals 

  • Managers

    Managers and Directors

  • Nurses

    Nurses

  • Midwives

    Midwives

  • Detitians

    Dietitians and Nutritionists

What do our exhibitors say?

92%

reported a positive ROI after exhibiting at the event

82%
said exhibiting was important to their business
96%

are likely to recommend The Primary Care Show to a friend or colleague in the industry

Benefits of exhibiting and sponsoring

Network and develop relationships with the entire primary care team

Connect with GPs, nurses, pharmacists, practice managers, and more – all in one place. The Primary Care Show is your chance to build valuable relationships across the full multidisciplinary team and grow your professional network.

Showcase your products decision- makers, buyers and influencers

Engage with a high-quality audience of key influencers, decision-makers, and buyers from across primary care. Whether you’re launching new products or growing brand awareness, this is your platform to shine.

Expand your brand reach across the full spectrum of primary care professionals.

Put your brand in front of the full primary care community – from GPs and nurses to pharmacists and practice managers. The Primary Care Show gives you unmatched exposure to a diverse and influential audience.

Receive marketing support before, during and after the event 

As an exhibitor, you’ll benefit from dedicated marketing before, during, and after the event. We’ll help promote your brand through our trusted healthcare channels and include you in the official show pocket guide – putting your name in the hands of every attendee.

NEW FEATURE: The Lab 

Position your brand at the forefront of innovation by showcasing your latest products to an engaged audience of healthcare professionals from across the Primary Care team. These decision-makers are actively seeking solutions that enhance patient outcomes, elevate the care experience, and streamline practice efficiencies.

As a featured participant in The Lab, your package includes:**

· A 30-minute spotlight demonstration to showcase your innovation in action

· Access to valuable visitor data for powerful post-event connections

· Prominent promotion of your session in the official event guide and show website, maximising visibility and impact

Limited Opportunities are available; get in touch today! (opens in a new tab)

Primary Care Show new feature for 2026: The Lab

Sponsorship Opportunities 

There is a wide range of sponsorship opportunities available to maximise your presence at the show and attract decision-makers. From Gold, Silver, and Bronze sponsorships to Conference sessions and E-Newsletter sponsorship, there is something for everyone!

 

Click here to find out more  (opens in a new tab)

Don't just take our word for it! Hear from our past exhibitors...

It's always a pleasure to work with the Primary Care Show team. They are well organised, approachable and friendly with all communications, understanding the requirements of both trade partners and show delegates. Once again, this was a busy show, keeping us on our toes with so many great conversations across all allied health professionals. We can't wait to return in 2026!
Kristy Warne, Institute of Podiatrists
We exhibited for the first time at the Primary Care Show in 2025. It was a really great show, and we were delighted with the volume and type of visitors we had at the stand. We have already booked for 2026 on the back of this positive experience.
Rachel Warner, Care Quality Commission
The 2025 show was Versus Arthritis’ second year working in partnership with The Primary Care Show organisers. As a charity, engaging with primary care professionals is vital to supporting our community effectively. Exhibiting at the Primary Care Show is a cost-effective way for us to reach many new leads and supporting the speaking programme allows us to showcase our training offer. At the 2025 show our stand was always packed and we delivered 9 popular sessions across the programme – working closely with Ben to curate great content - helping us to reach new audiences. We received great feedback from delegates and gained over 1000 leads.
Millie Love, Versus Arthritis
Exhibiting at The Primary Care Show was a truly rewarding experience! It provided a fantastic opportunity to connect with like-minded professionals, forge new relationships, and showcase our service offerings to a highly engaged audience. The energy and enthusiasm throughout the event highlighted the importance of collaboration in driving innovation within primary care. Looking forward to future opportunities to be part of such a valuable gathering!
Dan Joseph Brice, The Harborne Hospital
One of the standout aspects of the show was the high level of engagement from attendees. We had the opportunity to connect with a wide range of healthcare professionals who showed genuine interest in our diagnostic instruments. These interactions not only allowed us to showcase our latest innovations but also led to several successful sales during the event. The show provided an excellent platform for networking, knowledge exchange, and brand visibility. It was clear that the organisers put a lot of thought into creating a dynamic and productive environment for both exhibitors and visitors.
Sean Lyons, HEINE Optotechnik