Put your brand at the heart of primary care

The Primary Care Show is the only UK clinically led, multidisciplinary primary care event designed for the full practice, PCN and neighbourhood care team.

Exhibitors gain direct access not only to GPs and GP partners, but also to the wider group of people influencing transformation, implementation and purchasing across primary care.

Showcase innovations, demonstrate products, generate qualified leads and build valuable relationships in an interactive, hands-on environment created for cross-professional collaboration and whole-team engagement.

  • Showcase your latest products and innovations to thousands of primary care professionals
  • Reach the whole primary care buying ecosystem, from frontline clinicians to practice, PCN and neighbourhood decision-makers
  • Build visibility and credibility in one of the UK’s most important healthcare markets
  • Generate quality leads and new business conversations with professionals looking for practical solutions
  • Launch and demonstrate products face to face and show visitors exactly what makes your offer different
  • Strengthen existing relationships while meeting new customers, partners and influencers

Be part of The Primary Care Show and get your business in front of decision-makers and those influencing purchasing, service delivery and operational change across primary care.

Enquire today
See the show in action Discover the people, energy and opportunities that bring the primary care community together.

 

What do our exhibitors say?

92%

reported a positive ROI after exhibiting at the event

82%
said exhibiting was important to their business
96%

are likely to recommend The Primary Care Show to a friend or colleague in the industry

Turn conversations into commercial opportunities

Meet the people shaping primary care, put your solutions in front of active buyers and keep your brand visible long after the doors close.

Networking at The Primary Care Show
Connect. Influence. Grow.

Build relationships that matter

Meet GPs, nurses, pharmacists, Practice Managers, PCN teams and other professionals shaping primary care. Build valuable relationships with the people influencing purchasing, implementation and transformation.

Products and exhibitors at The Primary Care Show
Be seen. Be discovered.

Put your products in front of active buyers

Showcase new products, demonstrate innovation and speak directly with decision-makers and influencers looking for solutions that can improve patient care, services and practice efficiency.

Primary care professionals exploring The Primary Care Show
Reach the whole ecosystem.

Grow your presence across primary care

Position your brand in front of the wider primary care ecosystem, from frontline clinicians to practice, PCN and neighbourhood teams. Build recognition with the people shaping how care is delivered.

Exhibitor engagement at The Primary Care Show
Before. During. After.

Keep your brand visible beyond the show

Benefit from marketing support designed to build awareness, attract visitors to your stand and extend your reach beyond the event through our established healthcare channels.

Enquire about exhibiting

The Innovation Lab 

Position your brand at the forefront of innovation by showcasing your latest products to an engaged audience of healthcare professionals from across the Primary Care team. These decision-makers are actively seeking solutions that enhance patient outcomes, elevate the care experience, and streamline practice efficiencies.

As a featured participant in The Lab, your package includes:**

· A 30-minute spotlight demonstration to showcase your innovation in action

· Access to valuable visitor data for powerful post-event connections

· Prominent promotion of your session in the official event guide and show website, maximising visibility and impact

Limited Opportunities are available; get in touch today! (opens in a new tab)

the innovation lab logo

Sponsorship Opportunities 

There is a wide range of sponsorship opportunities available to maximise your presence at the show and attract decision-makers. From Gold, Silver, and Bronze sponsorships to Conference sessions and E-Newsletter sponsorship, there is something for everyone!

 

Click here to find out more  (opens in a new tab)

Don't just take our word for it! Hear from our past exhibitors...

It's always a pleasure to work with the Primary Care Show team. They are well organised, approachable and friendly with all communications, understanding the requirements of both trade partners and show delegates. Once again, this was a busy show, keeping us on our toes with so many great conversations across all allied health professionals. We can't wait to return in 2026!
Kristy Warne, Institute of Podiatrists
We exhibited for the first time at the Primary Care Show in 2025. It was a really great show, and we were delighted with the volume and type of visitors we had at the stand. We have already booked for 2026 on the back of this positive experience.
Rachel Warner, Care Quality Commission
The 2025 show was Versus Arthritis’ second year working in partnership with The Primary Care Show organisers. As a charity, engaging with primary care professionals is vital to supporting our community effectively. Exhibiting at the Primary Care Show is a cost-effective way for us to reach many new leads and supporting the speaking programme allows us to showcase our training offer. At the 2025 show our stand was always packed and we delivered 9 popular sessions across the programme – working closely with Ben to curate great content - helping us to reach new audiences. We received great feedback from delegates and gained over 1000 leads.
Millie Love, Versus Arthritis
Exhibiting at The Primary Care Show was a truly rewarding experience! It provided a fantastic opportunity to connect with like-minded professionals, forge new relationships, and showcase our service offerings to a highly engaged audience. The energy and enthusiasm throughout the event highlighted the importance of collaboration in driving innovation within primary care. Looking forward to future opportunities to be part of such a valuable gathering!
Dan Joseph Brice, The Harborne Hospital
One of the standout aspects of the show was the high level of engagement from attendees. We had the opportunity to connect with a wide range of healthcare professionals who showed genuine interest in our diagnostic instruments. These interactions not only allowed us to showcase our latest innovations but also led to several successful sales during the event. The show provided an excellent platform for networking, knowledge exchange, and brand visibility. It was clear that the organisers put a lot of thought into creating a dynamic and productive environment for both exhibitors and visitors.
Sean Lyons, HEINE Optotechnik